Transforming Data. AI-Driven Decisions.

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Ashok Reddy

I’ve loved software for more than 30 years — not just as technology, but as a force for purposeful transformation.

Today, I’m privileged to lead KX, where we empower the world’s most trusted institutions — from Wall Street to Main Street — to make faster, smarter, and more impactful decisions by transforming real-time data into decision intelligence.

Across my career, I’ve been fortunate to help drive some of the major transformation waves in the industry:

  • At Rational Software and IBM, transforming isolated software tools into integrated software engineering lifecycle platforms.
  • At CA Technologies (Broadcom), evolving software engineering into modern DevOps for continuous delivery and agility.
  • At Digital.ai, advancing DevOps into data-driven Value Stream Management (VSM) to align technology investments with business outcomes.
  • Now at KX, leading the evolution from data to decisions, empowering high-performance organizations to thrive in the AI era.

Through each phase, one belief has remained constant: true transformation starts with purpose. In today’s world of rapid AI disruption and digital change, lasting impact demands starting with purposeful outcomes — and then reverse-engineering technology, people, and processes to achieve them.

This site is where I share my latest thinking, continuous learnings, and curated insights on leadership, innovation, and the transformational power of software, AI, and decision intelligence — all in pursuit of purposeful outcomes and a better future.

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